PREPARING DISCLOSURE DOCUMENTS: Uniform Franchise Offering Circular (UFOC)
The comprehensive
regulation of franchise sales by the federal and state governments
requires that a franchisor provide accurate, detailed disclosure to
prospective franchisees. A Uniform Franchise Offering Circular, prepared
without detailed attention to applicable regulations and guidelines, is
bound to be defective. At the Franchise Law Source, we assure that
clients’ offering circulars contain the precise disclosures mandated by
law and detailed in the NASAA Uniform Franchise Offering Circular
Guidelines. To make this process effective one needs a detailed
understanding of the company’s franchise offering and of its history and
structure. Using templated documents purchased on the internet, or even
samples prepared by competent franchise lawyers, is risky. Working with
an attorney experienced in franchise law and regulation is the only way
to ensure you get the documentation you need.
Guidelines Run
To Over 70 Pages
The Uniform Franchise Offering Circular Guidelines under which UFOCs are
created are promulgated by the North American Securities Administrators
Association. These detailed guidelines run to over seventy pages. A 2007
change in the Federal Trade Commission Franchise Rule and complex
changes in the UFOC Guidelines present new challenges even to
experienced counsel. A Uniform Franchise Offering Circular must be
prepared in strict compliance with all of these guidelines and
regulations. Disclosure made without strict compliance may seem to make
full and fair disclosure. Franchisors must, however, comply technically
and fully with the Uniform Franchise Offering Circular Guidelines or
else pay the price in franchisee litigation later. Defects in a
franchisor’s UFOC are the main bases of franchisees’ claims and lawsuits
against franchisors. Rarely does a plaintiff’s lawyer bring suit against
a franchisor without an allegation that a violation of the FTC Franchise
Rule in the disclosure document or a departure from the UFOC Guidelines
amounts to an unfair trade practice. This is the primary legal theory
that franchisor’s face in franchisee lawsuits, and this is why investing
in the drafting of a solid Uniform Franchise Offering Circular (UFOC) is
essential for every good franchisor.
We Make Sure
You Comply
We take the time to learn our clients’ businesses and their capital and
corporate structures so that we can assist them in complying fully with
franchise sales and disclosure laws. We frequently assist clients who
already have a disclosure document that may need work, and we draft
Uniform Franchise Offering Circulars for new franchisors.
Protect Your
System
For a new franchisor, creating the company’s first UFOC is an important
and expensive proposition. The essence of the franchisor business model
is to use franchisees’ capital to build a distribution system. This is
why franchisor’s balance sheets show so few capital assets. The brick
and mortar, the equipment and rolling stock all belong to franchisees.
It is their investment that enables the franchisor to rapidly expand the
distribution of its brand. In lieu of investing in tangible capital
assets, franchisors must invest in a few very important intangible
assets. These include the intellectual property that makes up the
operating system, training program, and marketing program. They also
include the all important franchise agreement and Uniform Franchise
Offering Circular that the franchisor will use in the sale of
franchises. The company’s long term income is based completely on its
ability to sell franchises to hard working dealers who will become
profitable, happy, long-term distributors of the franchisor’s brand.
Don’t underestimate the importance of the legal details that make up
these documents. Spend the time and the money to insure that your UFOC
will protect your system as it grows.
Once drafted, the
Franchise Law Source can Register Your UFOC in the States where it is
required.
Protect your
investment. Get your UFOC right the first time. Call on the Franchise
Law Source to create franchise documents that comply with the FTC
Franchise Role, the Uniform Franchise Offering Circular Guidelines and
all the various states’ franchise laws.
Once drafted, the
Franchise Law Source can Register Your
UFOC in the States where it is required.
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